More visibility, better orientation, direct connections: Design Season Cologne and idd cologne connect the fair and the city through a joint Design Guide and dedicated shuttle services.
During ORGATEC, Cologne becomes a meeting point for the international design scene – not only at the fairgrounds, but across the entire city. To make sure the design experience continues beyond the doors of Koelnmesse, the Design Season × idd Design Guide will serve as a shared guide to Cologne’s design destinations.
Visitors to Koelnmesse will be actively invited to continue their design journey throughout the city. They will receive a Design Guide to take with them, highlighting participating showrooms, exhibitions and Design Districts and helping them navigate what is happening across Cologne. This makes it easy to turn a visit to the fair into a journey of discovery through the city.
Complementing the guide, shuttle services between the fair and the city will provide direct connections to selected design destinations. The guide shows visitors what there is to discover – the shuttles take them there.
For exhibitors, this means more than visibility: the Design Guide and shuttle services connect communication with actual visitor flow. For visitors, they create an easy way to move from the fair into Cologne’s design scene.
Together, the fair and the city become one connected design experience – turning international trade fair audiences into visitors across Design Season Cologne.
